Amazon FBA Basic Terminology

///Amazon FBA Basic Terminology

Amazon FBA Basic Terminology

ASIN – Amazon Standard Identification Number – This is the identification that Amazon gives to every product listed on Amazon. Every product page on Amazon has its own ASIN. You can use this number when you are using Amazon seller tools like Inventory Lab, the FBA Calculator and more, to search for the product. No two items will ever have the same ASIN.

AZ or AMZ – Amazon

BB – Buy Box – This is the spot on Amazon where a buyer can do a “one click” purchase. Also called a feature seller. We often have the goal of being the “buy box seller” when listing products on Amazon.

BOGO – Buy One Get One – This is used in reference to shopping deals. Often used in sale ads. For example: “Triscuits are BOGO free this week at Target”, meaning you buy one box you get one free. Sometimes used BOGO 50% meaning: Buy One Get One 50% Off.

Brand Registry – A program Amazon has created for sellers to protect their brand from copyright and/or trademark violation.

BSR – Amazon’s Best Sellers Ranking – This is the rank that Amazon gives products based on their sales volume. Each category has its own ranking.

Category – The placement within Amazon to categorize products.  There are main categories as well as sub-categories.  Some categories are restricted to new sellers and others are open to all sellers.

COGS – Cost Of Goods Sold – The price that you paid for your inventory items. Used for tax purposes and accounting purposes.

EAN – European Article Number – If you sell in Europe on the European network your products will be assigned a 13 digit code called a European Article Number or International Article Number, IAN by some people.

FB – Amazon Seller Feedback

FC – Fulfillment Center – A fulfillment center is where your products are sent to if you are using the FBA products.  This is where they are stored and then prepped and shipped once they are sold.

FBA – Fulfillment by Amazon – This means that the seller has shipped their inventory to Amazon to pick, pack and ship for them. It’s one of the best ways to make more money with your inventory because FBA sellers can take advantage of free shipping and even have the ability to list their own new items if they are a professional seller.

FNSKU – Fulfillment Network Stock Keeping Unit – These are the numbers printed directly on your product labels to enable the picker’s scanners to identify this product as yours so that the correct item is pulled for each sale. Your units will always have a unique to you FNSKU, so if a piece of your inventory was to get misplaced, the FNSKU would link it back to you.

Fulfillment Fee – The cost Amazon charges sellers to pick, pack, and ship products that are sold through the FBA program.

Inventory – The products that you have available for sale on Amazon.

ISBN – International Standard Book Number – You’re probably familiar already with this acronym since it’s on every print book you’ve ever purchased. For us Amazon sellers, the ISBN is used in the same way that UPC codes are used: looking up products, using with seller tools, and has to be covered when sending items to Amazon.

MAP – Minimum Advertised Price – This comes to you when you have a type of product with restrictions that the manufacture placed on it not allowing your advertised pricing to go below a certain number. You will find this when dealing with wholesalers or buying direct from a manufacturer.

MF or FBM – Merchant Fulfill – This is not a dirty term. This means that the item is being fulfilled by the merchant. If you are a MF seller, you’re filling the orders yourself, picking, packing and shipping straight to the customer on your own. Some people use FBM since it looks nicer.

MOQ – Minimum Order Quantity – This is the minimum # of units that can be purchased at a time. This is often seen when you are buying from wholesalers or creating a private label product.

MSRP – Manufacturers Suggested Retail Price – This is the price that the manufacturer suggests their products be sold for. On Amazon you will find the MSRP shown above the selling price, IF, the current price is lower than the MSRP.

Net Profit – The amount of profit you have left in your business after taking out all operating expenses, including cost of goods and Amazon fees.

OA – Online Arbitrage – Finding deals at online retailers that can be resold on

PL – Private Label – This is when you create and brand your own product, usually buying directly from the manufacturer in China.

PPC – Pay Per Click Advertising. This is when you run an add for a product on Amazon (often done by private label sellers) and you are paying by the click to your listing.

Q1 – 1st Quarter Of The Year – January – March

Q2 – 2nd Quarter Of The Year – April – June

Q3 – 3rd Quarter Of The Year – July – September

Q4 – 4th Quarter Of The Year – October – December – The BIGGEST sales quarter of the year! Where we often make up more than a 3rd of our yearly income. Many sellers ONLY sell during this time. Check out Q4 Profits for the inside scoop.

RA – Retail Arbitrage – Buying products locally from retail stores to sell online.

ROI – Return On Investment – How much money you make on your sold items.

SEO – Search Engine Optimization – When you are creating listings on Amazon, it is important to remember search terms so that your product will rank on Amazon (and even Google) and buyers can find the listing.

SC – Seller Central – Your main dashboard when logged into your Amazon Seller Account.

VA – Virtual Assistant – Often referring to someone who helps you find products online that you can resell on Amazon.

UPC – Universal Product Code – A barcode with 12 digits that can be found on almost all products found in the retail world. You can use the UPC code to look up items on Amazon. This is also what is covered up by your FNSKU label when preparing your products to send in to FBA.

Wholesale – This is a business model where you are buying directly from the brand owner and then reselling the product on Amazon. Many times you can get the product for 30%-50% off the retail price.

2019-03-12T02:40:49+00:00By |Comments Off on Amazon FBA Basic Terminology

About the Author:

Joseph is an entrepreneur, marketer and writer. He is a content marketer at AMZSellerClub and author's in-dept guides on the basics of E-commerce on Amazon.