What are Amazon PPC Ads? Amazon PPC ads are advertisements that are often within Amazon’s ecosystem such as amazon’s SERPs (Search Engine Results Page) and product pages which are expensed by third party vendors. These ads are created in the backend of Seller Central, Vendor Central and Amazon Marketing Services. These amazon ads are priced [...]
Competition among FBA sellers using Amazon FBA is tougher than ever in 2018. As more sellers enter the market and sell on Amazon there are bound to be a few sellers that skirt out the lines and break the rules. These unethical black-hat tricks are usually done by 3P Amazon Sellers to get a quick [...]
Amazon has recently been taking stronger and stronger action against sellers who abuse the review system. Now Amazon has published an update today, spelling out exactly what they constitute as review abuse and what action will be taken against anyone manipulating their review system: Customer reviews are an integral part of the customer shopping experience [...]
Selling on Amazon can be overwhelming - especially for new sellers looking to private label their first product. Here is a brush up on the different types of labeling and bar codes you should understand before setting up your product listing. SKU - Stock Keeping Unit It is a unique code assigned by a company [...]
If you already have a Shopify store or looking to start a you can easily link your existing inventory in FBA and fulfill orders on your website instead. This will help you save time packing and shipping and allow you to scale your business as more orders come in. However with having your own e-commerce [...]
Launching your product on Amazon is tough work and getting it available is half the battle. You’ll notice while doing your product research: When you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts – these are considered Amazon ads. They also have [...]
Lighting Deals are 4 hour expiring deals that are featured on the Amazon deals page. Your products need to qualify to be eligible for this program. You can submit Lighting deals to Amazon for a fee ranging from $150 - $500. This is great during Q4 during Black Friday & Christmas season. Lighting Deals To [...]
Feedback and Product reviews both add value to your business, but what’s the difference between them? Feedback is like a status report of the seller regarding the customers experience with the seller. Feedback impact the sellers chances on winning the buy box. Sellers with low enough feedback can be suspended or banned from selling on [...]
One of the challenges selling on Amazon is protecting your brand and preventing your products getting counterfeited and having other sellers sell on your listing. When your listing gets hijacked by your competitors simple changes like product listing edits and image uploads become difficult. Amazon Brand Registry is an Amazon program that exists to help [...]
ASIN – Amazon Standard Identification Number – This is the identification that Amazon gives to every product listed on Amazon. Every product page on Amazon has its own ASIN. You can use this number when you are using Amazon seller tools like Inventory Lab, the FBA Calculator and more, to search for the product. No two [...]