Launching your product on Amazon is tough work and getting it available is half the battle. You’ll notice while doing your product research: When you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts – these are considered Amazon ads.
They also have a subtle “sponsored” or “ad” text.
Sellers who want to gain more visibility and impressions to their listings can pay for these positions by bidding on specific keywords, which will lead to higher visibility in Amazon’s ranking. The seller will then be charged when a shopper clicks on their ad. This is known as Pay per Click (PPC).
Should I Advertise on Amazon?
You should be advertising all your listings on Amazon. Sales made through Amazon Ad’s signals to the Algorithm that your product is selling through a specific keyword and in turn ranks your product higher for that keyword. It is another way to get more eyes on your products and likely more buyers.
If you’re hesitant, then start small with a small bid and target products you already know sells well. For instance, if you sell power banks and Bluetooth earphones have always been your top selling online product, start with an ad for your best selling power bank. When you start to seeing a return, add more ad campaigns with different products and categories.
Amazon PPC helps boost your product sales by investing into Amazon ads, but it could also helps the organic rankings of your products.
Amazon Advertising Costs
How much do ads on Amazon run?
The average cost per click on Amazon ranges from 0.10 to 2.00+ depending on how competitive and which categories you’re selling in. Majority of the time you’re looking around 45 cents a click on average. As you generating more sales and gather more data, you can refine your campaign and block out the keywords that are under performing and raise the bids for keywords that are bringing in sales.
Types of Amazon Ads
Amazon Sponsored Product Ads
These are the ads that direction Amazon customers directly to a specific product listing you’re selling on Amazon.
When Customers click on your ad, they’ll land on your ads Sponsored product detail page. They are usually found above or below the search results page and the product detail pages. These ads are targeted via keywords and sellers have the option of choosing from exact, phrase, or broad match types. Sellers can also control of setting a budget, as well as the campaign duration.
Amazon Headline Search Ads
Amazon headline search ads display in the search result pages as a banner ad above the result listing, like the example above. These ads costs are calculated per click, and searches direct to any page on Amazon.
These ads are also keyword targeted and has three products in the headline. Headline search ads use a cost-per-click method where the minimum bid per keyword is $0.10. Campaigns can be scheduled to run up to four months in advance.
