How does selling in cases work?
Our products are flagged as an “Add-on” because the price is low ($7.99)
Our margins are less than desirable.
After calling up Amazon FBA support they recommended that we did the “Small and Light” program. However, after some math I noticed that this program would actually increase our per unit costs…
The only solution I can think of is selling my product in a case. The problem with this however, is that we have multiple flavors for our product & we’re developing even more. EX: So, if we offer cases of 3 jars and a customer wants 2 jars of flavor X and 1 jar of flavor Y, how do I ensure we have that variation available for them to order?
I’m assuming Amazon isn’t going to re-arrange the case for me as that would essentially be sending them individually packed items. So would I need to ship them cases of jars with a variation of different flavors in case a customer wants it? EX: I ship amazon 20 cases containing 3 jars of flavor X, 20 cases containing 3 jars of flavor Y, and make random variations with the remaining inventory I have?
You should stop using the word “case”. It has a very specific meaning with FBA. (It is a box of the same items, pre-packed by the manufacturer.) It is an option that you can use when sending inventory to Amazon.
Maybe offer variety / sample packs of multiple flavors, and multi-packs of each flavor. (You have to pre-package / label each variation before sending to Amazon. They will do no repackaging.)
Or, if you are having these manufactured / packaged, increase the size of the jar so you can justify increasing the price above the add-on level.
AZ seldom Objects to People Selling at a Loss and Making their Profit on Volume…