First sellers need to understand there are two ways of creating a listing (product) on amazon
- List a new product
- List your product against an existing listing
List a new product – you create a new product. This product does not exist on amazon
List your product against an existing listing – you find existing listings on amazon that are the same as your products, then you simply input their ASIN in sellercentral and create your listing against their listings. This is a very unique selling method created by Amazon.
If you are doing private label like you own your own trademark, most of time you create a new listing with your brand name.
However if you are a distributor or wholesaler, you might want to sell your products on existing listings. Benefits of selling your products on existing listings include
- The listing has good product reviews
- The listing has a good sales rank
- The listing has an accurate description and images
- You can undercut other sells at the current cheapest price
However, make sure you double check that you do have the agreement or authority to sell particular brands on Amazon. Because amazon might suspend your listing (your listing, not the listing that you create against) and you will need to remove your inventories from FBA warehouse.
And make sure that products you sell on an existing listing are EXACTLY the same. They have to be same in every way including brands, package units, specifications etc.