Feedback and Product reviews both add value to your business, but what’s the difference between them?
Feedback is like a status report of the seller regarding the customers experience with the seller. Feedback impact the sellers chances on winning the buy box. Sellers with low enough feedback can be suspended or banned from selling on Amazon. Amazon Customers can leave a 1 to 5 star rating for third-party sellers Five star feedback is the highest you can receive. The average star rating will appear next to your name on your Amazon seller profile.
Product reviews are reviews about a specific product that is being sold Product Reviews have not affect on seller performance or shipping. Product reviews are shown on the product listing page for other customers to evaluate the product. Similar to feedback, Amazon uses a 1 to 5 star rating system. Five star feedback is the highest you can receive. Product reviews appear on the product detail page.
Seller Feedback are metrics based on the seller account. Metrics such as customer service, response time, FBA prep are all based on seller feedback.
If you receive feedback that does not fall within Amazon’s guidelines or isn’t related to the buying experience – you can get Amazon’s support team to remove it from your metric.
Product Reviews are reviews regarding the product. Product reviews are important for because Amazon consumers often look at reviews when making purchasing decisions.
Monitoring your product reviews is important to keep sales coming in. A simple one star review can drag your listing down and have a significant dip in sales.